Last week, a new Nielsen study reported the 141 local markets where AM radio is listened to by at least 20% of the radio audience. 57% of the AM radio audience listens to News/Talk stations, the very outlets that Americans turn to in times of crisis and breaking local news.One out of three American AM/FM radio listeners are reached monthly by AM radio.82,346,800 Americans listen to AM radio monthly.It was just a month ago that Nielsen revealed compelling insights on the power of the AM radio audience from their Fall 2022 survey: Broadcasters will also relate how AM radio is the backbone of our country’s emergency alert system and how keeping AM in cars protects Americans from risk. with the National Association of Broadcasters to urge elected officials to support the AM Radio for Every Vehicle Act to keep free, local radio in cars. This month, state broadcaster associations will converge on Washington D.C.
Click here to download the full Nielsen AM listening report detailing audiences by state, DMA, and metro.
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